Title:
Role:
As the Project Manager and UX Designer, I led the development of the Toast and Vibe brand, booking system, and customer journey. My role involved coordinating with stakeholders, conducting user research, and designing an interactive digital platform optimized for engagement and ease of use.
ROLES
As the Project Manager and UX Designer for the Toast and Vibe brand, your dual roles encompass a range of responsibilities that ensure both the successful execution of projects and the creation of exceptional user experiences.
Project Manager Responsibilities:
Project Planning and Scheduling: Develop comprehensive project plans outlining timelines, milestones, and deliverables to ensure timely completion.
Resource Allocation: Identify and assign appropriate resources, balancing workloads to optimize team efficiency.
Budget Management: Oversee project budgets, ensuring expenditures align with financial constraints and objectives.
Stakeholder Communication: Serve as the primary liaison between stakeholders and the project team, facilitating clear and consistent communication.
Risk Management: Identify potential project risks and implement mitigation strategies to address challenges proactively.
Quality Assurance: Ensure that all project deliverables meet established quality standards and align with the brand's vision.
UX Designer Responsibilities:
User Research: Conduct research to understand user needs, behaviors, and pain points, informing design decisions.
Information Architecture: Organize and structure content to create intuitive navigation and a seamless user journey.
Wireframing and Prototyping: Develop wireframes to visualize design concepts and facilitate user testing.
Visual Design: Create aesthetically pleasing and brand-consistent interfaces that enhance user engagement.
Usability Testing: Conduct tests to gather feedback, iterating on designs to improve usability and satisfaction.
Collaboration with Developers: Work closely with development teams to ensure the feasibility and implementation of design solutions.
Balancing these roles requires effective time management and the ability to prioritize tasks to meet both project deadlines and design quality standards. By integrating project management strategies with user-centered design principles, we can drive the successful launch and growth of the Toast and Vibe brand.
Outcomes
Accelerated Launch Timeline
Due to a well-defined branding strategy, structured planning, and an optimized execution timeline, Toast and Vibe reduced its pre-launch preparation time by 67%, completing key milestones in a third of the originally anticipated duration.
Successful Soft Launch Execution
A Strategic soft launch was conducted, allowing the team to test operations, gather real-time customer feedback, and fine-tune logistics before the official market debut.
Optimized Operational Readiness
By streamlining vendor partnerships, securing necessary permits, and finalizing supply chain logistics ahead of schedule, the company established a strong operational foundation of scalability.
Market Validation & Early Brand Recognition
The soft launch helped gauge customer interest, refine marketing strategies, and generate initial brand buzz, setting the stage for a high-impact hard launch in March 2025.
Data-Driven Adjustments
User feedback and performance insights from the soft launch led to adjustments in service offerings, pricing models, and event packages, ensuring a more tailored experience for the target audience.
Strategic Seasonal Position
The scheduled hard launch aligns perfectly with the peak spring and summer event season, positioning Toast and Vibe to capitalize on high-demand periods for mobile bars and event services.
Strong Financial and Marketing Outlook
With an efficient cost structure and early revenue streams from the soft launch, Toast and Vibe is projected to enter its first official season with strong brand awareness, customer interest, and a clear path to profitability.
Conclusion
The Toast and Vibe project not only highlights my ability to oversee a project from concept to launch but also demonstrates my expertise in user-centered design and efficient project management. By blending strategy, design, and research, I helped create a mobile bar experience that resonates with Houston’s event scene while setting Toast and Vibe apart as a chic, customer-centric service.
USER PERSONA
"Our wedding is a celebration of our love and our closest friends and family. We want every detail, including the drinks, to feel personal, unique, and unforgettable"
Emma (29), is a marketing manager, and Jake (31), a software engineer, have a combined annual income of $160,000 and are looking to get married in the near future. Located in Houston, TX this couple are young professionals who enjoy socializing, exploring new food and drink trends, and hosting friends. They are outgoing, detail-oriented, and value driven. They appreciate creativity and are willing to invest in quality experiences. They are interested in wine and cocktail tasting, live music events, and travel while also being foodies who love attending unique pop ups, and curated events. They value sustainability, personalization, and creating memorable moments for their guests.
The goals for their wedding event are to create a memorable experience with the bar being a standout feature, offering visually stunning cocktails that align with their wedding theme. The would love the ability to create a custom cocktail menu, including a signature drink named after their love story. A must is having a bar set up that compliments their chic wedding decor and provides social media worthy photo opportunities along with a seamless booking process, professional bartenders, and no hassle with setup or breakdown. They'd also like to include non-alcoholic and vegan drink/ gluten free drink options to accommodate certain guests.
DELIVERABLES
PAIN POINTS
Timeframe
Phase 1 (0-2 Months): Brand Identity, Market Research, and Legal Set Up
Phase 2 (2-4 Months): Service Development, Equipment Procurement, and Initial Marketing
Phase 3 (4-6 Months): Launch Website, Hire Staff, and Begin Operations
Brand Identity: Create a distinct, memorable, and appealing brand that resonates with target users.
Create a catchy, sophisticated brand name and a tagline reflecting the services.
Create a sleek, modern logo design mockup that reflects elegance and versatility.
Color Palette and Typography: Discover a cohesive color scheme and stylish fonts for chic, upscale feel.
Brand Story and Mission Statement: Curate a narrative explaining the "why" behind the business
Voice and Tone Guidelines: Clear communication standards for marketing materials, customer interactions, and social media.
Market Research and Analysis: Understand the competitive landscape and target audience.
Create customer personas to represent the audience.
Complete a competitor analysis, study existing mobile bars in the area to identify gaps in service offerings and pricing strategies.
Research industry trends; beverage trends, customization options, and ecofriendly initiatives.
Tiered and Structured Pricing Strategy
Identify how pricing will be broken down based off customer selections for booking details
Build Potential Customer Base
Launch a landing page and temporary business cards to gather potential customers prior to the hard launch.
Operational Workflow
Identify the operational workflow on the process from customer booking to fulfilling the services and after service
Work Breakdown Structure
Create a detailed WBS to show the milestones and tasks needed to complete the project
Project Timeline
Create a timeline for the project identifying different milestones.
Create a WBS for milestones and tasks to complete project
Objective:
To develop a detailed project plan and brand identity for the new brand Toast and Vibe who is looking to start their project January of 2025. This includes an industry overview and competitor analysis, defining a cohesive visual identity, creating a comprehensive booking platform user flow, and streamlining operational workflows to deliver a seamless, stylish, and memorable mobile bar service for clients. Timelines with clear milestones and tasks needed to complete the project.
PROVIDING A DETAILED PROJECT PLAN IN PREPARATION FOR LAUNCH IN 2025
Toast & Vibe
Tasks and Milestones that will need to be included for the project to be completed
Landing Page
A landing page was created to gather potential customers and begin brand recognition prior to the hard launch. I implemented the same brand identity that was created and the slogan that was created "where every toast meets the perfect vibe".
Custom Domain : www.toastandvibe.com
Business Cards
Sign In Options
After selecting booking customers will be prompted to sign in or create an account.
Create An Account
Customers will be prompted to create an account.
Sign In
If the customer already has an account or just created one they will be prompted to sign in.
Time and Date
Customer s will select the time and date of their event if able.
Type of Event
The type of event will be chosen
Number of Guests
Customers will select the range of the number of guests they are expecting at the event.
Drink Menu
Customer will choose from our premade drink menu options.
Drink Menu Option
Customers can select the drink menu option to see more information on what it offers.
Custom Drink Menu
Customers will have to option to create a custom drink menu if they don't want to choose from the premade drink menus available.
Color Theme
Customers will add their theme and color information for their event so that we are able to customize our services to match their event.
Add On Services
There will be multiple add services provided by the company to enhance the customers experience for them to choose from.
Review
Customers will review their booking order and then either make edits or continue to checkout.
Toast and Vibe Project Planning
FAQ
Industry Overview
Target Market
Competitive Analysis
Brand Identity
Brand Identity Overview for Toast and Vibe
Toast and Vibe is a modern, mobile bar business based in Houston, Texas, that seamlessly blends sophistication and vibrancy to create unforgettable experiences. To reflect the essence of the brand, I developed a cohesive and polished brand identity package, which includes a thoughtfully curated color palette, a mock-up logo design, a distinctive monogram, and versatile typography.
Color Palette:
The color palette captures the energy and elegance of Toast and Vibe, combining bold, vibrant tones with muted neutrals. The palette exudes a sense of celebration while maintaining a chic and modern aesthetic, ideal for the dynamic yet sophisticated clientele the brand aims to attract.
Mock-Up Logo Design:
The mock-up logo embodies the essence of Toast and Vibe—a harmonious balance of luxury and liveliness. It incorporates clean lines and elegant elements that reflect the premium services the brand offers while staying approachable and celebratory.
Monogram:
The monogram is designed as a sleek and memorable symbol that represents the brand’s identity. It can be used independently or as a complement to the logo, making it ideal for branding on glassware, coasters, packaging, and other materials.
Typography:
The selected typography marries modern sans-serif fonts with subtle decorative touches to convey sophistication and approachability. The primary font is bold and versatile, while the secondary font adds personality, ensuring flexibility across digital and print mediums.
This cohesive brand identity establishes a strong visual foundation for Toast and Vibe, capturing its vibrant, celebratory spirit while aligning with its mission to deliver elevated and memorable experiences.
PROJECT OUTCOMES
User Flow
A comprehensive user flow chart that visually maps out the customer journey through the booking system.
Mobile Booking System
The project resulted in a streamlined low-fidelity prototype of a mobile booking system tailored for event planners and customers. This system guides users through a step-by-step booking process, showcasing how they can seamlessly configure event details while visually understanding pricing adjustments based on their selections.
This low-fidelity system emphasizes usability, transparency in tiered pricing, and flexibility to accommodate varying customer needs, laying a strong foundation for future usability testing and high-fidelity development.
Work Breakdown Structure
Creation of a comprehensive WBS, which serves as a hierarchical decomposition of the project's total scope into manageable components. This structured framework delineates all necessary deliverables and tasks, facilitating effective planning, resource allocation, and progress tracking.
Brand Story
Toast and Vibe: The Story Behind the Celebration
Toast and Vibe was born from a love for connection, celebration, and the unique magic that happens when good company meets great cocktails. Founded in the heart of Houston, Texas, Toast and Vibe isn’t just a mobile bar business—it’s an experience that elevates every moment into something unforgettable.
The idea came to life when our founder realized that modern celebrations deserved more than just drinks; they needed energy, sophistication, and a touch of individuality. With a flair for curating chic atmospheres and a passion for crafting elevated cocktails, Toast and Vibe was created to bring people together in the most stylish and seamless way.
Whether it’s an intimate gathering or a grand celebration, Toast and Vibe offers more than just beverages; we bring the vibe. From custom-crafted menus and signature cocktails to tailored themes that match your event’s personality, our mobile bar is designed to create memories as vibrant as the city we call home.
Our mission is simple: to celebrate life’s moments—big or small—with style, flavor, and impeccable service. Every event we touch becomes an expression of joy, community, and individuality. It’s not just about raising your glass; it’s about raising the standard for what a celebration should feel like.
At Toast and Vibe, every toast tells a story. Let us bring the vibe to yours. Cheers!
Project Timeline
The project culminated in the development of a detailed timeline designed to guide the brand launch process, ensuring that all milestones and tasks are completed within the projected timeframe. This timeline serves as a strategic roadmap, delineating each phase of the launch specifying deadlines and critical activities.
This structured approach facilitates efficient workflow management and timely completion of all activities leading up to the brand launch.
By adhering to this meticulously crafted timeline, the project team is well-positioned to execute a successful brand laund that meets strated objectives and resonates with the target audience.
ROLES AND OUTCOMES