Designed for Designers to showcase their work
I'm a dynamic Project and Product Manager with a strong background in brand management and UX/UI design. With my personal brand motto, 'Turning Dreams into Reality', I excel in translating stakeholders' visions into actionable, user-centered projects. My approach combines strategic planning, innovative design, and collaborative leadership to ensure every project not only meets but exceeds expectations, delivering experiences that resonate and drive success. I'm passionate about turning ambitious goals into tangible results, making user satisfaction and stakeholder value my top priorities.
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The project focused on identifying the brand and enhancing both customer experience and operational efficiency. Given the brand's commitment to sustainability and made-to-order business model, our goal was to streamline the user journey from browsing to post-purchase while optimizing back-end processes. By improving the digital experience and operational workflows, Dezired Beauty aimed to elevate customer satisfaction, boost conversion rates, and support the brand's future expansion plans, including a move toward wholesale and inclusive sizing.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
The project focused on identifying the brand and enhancing both customer experience and operational efficiency. Given the brand's commitment to sustainability and made-to-order business model, our goal was to streamline the user journey from browsing to post-purchase while optimizing back-end processes. By improving the digital experience and operational workflows, Dezired Beauty aimed to elevate customer satisfaction, boost conversion rates, and support the brand's future expansion plans, including a move toward wholesale and inclusive sizing.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
The project focused on identifying the brand and enhancing both customer experience and operational efficiency. Given the brand's commitment to sustainability and made-to-order business model, our goal was to streamline the user journey from browsing to post-purchase while optimizing back-end processes. By improving the digital experience and operational workflows, Dezired Beauty aimed to elevate customer satisfaction, boost conversion rates, and support the brand's future expansion plans, including a move toward wholesale and inclusive sizing.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
To develop a detailed project plan and brand identity for the new brand Toast and Vibe who is looking to start their project January of 2025. This includes an industry overview and competitor analysis, defining a cohesive visual identity, creating a comprehensive booking platform user flow, and streamlining operational workflows to deliver a seamless, stylish, and memorable mobile bar service for clients. Timelines with clear milestones and tasks needed to complete the project.
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
To develop a detailed project plan and brand identity for the new brand Toast and Vibe who is looking to start their project January of 2025. This includes an industry overview and competitor analysis, defining a cohesive visual identity, creating a comprehensive booking platform user flow, and streamlining operational workflows to deliver a seamless, stylish, and memorable mobile bar service for clients. Timelines with clear milestones and tasks needed to complete the project.
Boy George
Boy George is an advocacy-driven brand created to raise awareness and support for autism, inspired by the owner’s younger brother. The brand aims to educate, engage, and support the autism community by offering thoughtfully designed merchandise and sharing valuable autism-related research and resources. Boy George combines a heartfelt message with a stylish aesthetic, encouraging people to wear and share autism awareness with pride.
Conversion Rate
12%
Reduced Customer Abrasion
4.8*
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Increased Website Traffic
150%
Reduced Customer Abrasion
95%
Boy George
Boy George is an advocacy-driven brand created to raise awareness and support for autism, inspired by the owner’s younger brother. The brand aims to educate, engage, and support the autism community by offering thoughtfully designed merchandise and sharing valuable autism-related research and resources. Boy George combines a heartfelt message with a stylish aesthetic, encouraging people to wear and share autism awareness with pride.
Conversion Rate
12%
Reduced Customer Abrasion
4.8*
Kleo's Sol
Kleo's Sol is an established brand focused on wellness and self-care products and services. To elevate its online presence, I collaborated with the brand to revamp its e-commerce platform, ensuring it better reflects the brand identity and provides a seamless user experience. The redesigned platform enables customers to browse and purchase merchandise effortlessly, as well as book services, creating a comprehensive digital experience that aligns with Kleo's Sol’s mission.
Conversion Rate
20%
Reduced Customer Abrasion
95%
Optimizing a Corporate Intranet
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
Kleo's Sol
Kleo's Sol is an established brand focused on wellness and self-care products and services. To elevate its online presence, I collaborated with the brand to revamp its e-commerce platform, ensuring it better reflects the brand identity and provides a seamless user experience. The redesigned platform enables customers to browse and purchase merchandise effortlessly, as well as book services, creating a comprehensive digital experience that aligns with Kleo's Sol’s mission.
Conversion Rate
20%
Reduced Customer Abrasion
95%
Project Manager and Web designer with an expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently works as
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
at Elevance Health
Project Manager and Web designer with an expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently works as
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
at Elevance Health
Project Manager and Web designer with an expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently works as
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
at Elevance Health
"Her expertise, collaborative nature, and unwavering dedication to both team and individual goals make her an exceptional candidate for any position."
"Her integrity, professionalism, and passion for her work are evident in everything she does."
"Her ability to translate complex concepts into actionable insights has been instrumental in driving our team's progress and achieving our strategic objectives."
"Her expertise, collaborative nature, and unwavering dedication to both team and individual goals make her an exceptional candidate for any position."
"Her integrity, professionalism, and passion for her work are evident in everything she does."
"Her ability to translate complex concepts into actionable insights has been instrumental in driving our team's progress and achieving our strategic objectives."
"Her expertise, collaborative nature, and unwavering dedication to both team and individual goals make her an exceptional candidate for any position."
"Her integrity, professionalism, and passion for her work are evident in everything she does."
"Her ability to translate complex concepts into actionable insights has been instrumental in driving our team's progress and achieving our strategic objectives."
Skills
Skills
UX Design
UI Design
Product Design
Consulting
Design Systems
Front-End Development
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
+ More
+ More
+ More
Experience
Experience
Design Lead
Design Lead
Design Lead
Geonode
Geonode
Geonode
Jan 2020 - Jan 2023
Jan 2020 - Jan 2023
Lead UX/UI Designer
Lead UX/UI Designer
Lead UX/UI Designer
Truely
Truely
Truely
Jan 2018 - Jan 2020
Jan 2018 - Jan 2020
Senior Product Designer
Senior Product Designer
Senior Product Designer
Nicey Consulting
Nicey Consulting
Nicey Consulting
Jun 2016 - Present
Jun 2016 - Present
Co-Founder
Co-Founder
Co-Founder
BrandingMag
BrandingMag
BrandingMag
Jan 2011 - Jun 2015
Jan 2011 - Jun 2015
Blog
Frequently asked questions
What is my design process?
What tools and software do I use for Project Management and UX design?
How do I measure the success of my projects and designs?
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