Case Studies
The project focused on identifying the brand and enhancing both customer experience and operational efficiency. Given the brand's commitment to sustainability and made-to-order business model, our goal was to streamline the user journey from browsing to post-purchase while optimizing back-end processes. By improving the digital experience and operational workflows, Dezired Beauty aimed to elevate customer satisfaction, boost conversion rates, and support the brand's future expansion plans, including a move toward wholesale and inclusive sizing.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
The project focused on identifying the brand and enhancing both customer experience and operational efficiency. Given the brand's commitment to sustainability and made-to-order business model, our goal was to streamline the user journey from browsing to post-purchase while optimizing back-end processes. By improving the digital experience and operational workflows, Dezired Beauty aimed to elevate customer satisfaction, boost conversion rates, and support the brand's future expansion plans, including a move toward wholesale and inclusive sizing.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
The project focused on identifying the brand and enhancing both customer experience and operational efficiency. Given the brand's commitment to sustainability and made-to-order business model, our goal was to streamline the user journey from browsing to post-purchase while optimizing back-end processes. By improving the digital experience and operational workflows, Dezired Beauty aimed to elevate customer satisfaction, boost conversion rates, and support the brand's future expansion plans, including a move toward wholesale and inclusive sizing.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
To develop a detailed project plan and brand identity for the new brand Toast and Vibe who is looking to start their project January of 2025. This includes an industry overview and competitor analysis, defining a cohesive visual identity, creating a comprehensive booking platform user flow, and streamlining operational workflows to deliver a seamless, stylish, and memorable mobile bar service for clients. Timelines with clear milestones and tasks needed to complete the project.
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
To develop a detailed project plan and brand identity for the new brand Toast and Vibe who is looking to start their project January of 2025. This includes an industry overview and competitor analysis, defining a cohesive visual identity, creating a comprehensive booking platform user flow, and streamlining operational workflows to deliver a seamless, stylish, and memorable mobile bar service for clients. Timelines with clear milestones and tasks needed to complete the project.
Boy George
Boy George is an advocacy-driven brand created to raise awareness and support for autism, inspired by the owner’s younger brother. The brand aims to educate, engage, and support the autism community by offering thoughtfully designed merchandise and sharing valuable autism-related research and resources. Boy George combines a heartfelt message with a stylish aesthetic, encouraging people to wear and share autism awareness with pride.
Conversion Rate
12%
Reduced Customer Abrasion
4.8*
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Increased Website Traffic
150%
Reduced Customer Abrasion
95%
Boy George
Boy George is an advocacy-driven brand created to raise awareness and support for autism, inspired by the owner’s younger brother. The brand aims to educate, engage, and support the autism community by offering thoughtfully designed merchandise and sharing valuable autism-related research and resources. Boy George combines a heartfelt message with a stylish aesthetic, encouraging people to wear and share autism awareness with pride.
Conversion Rate
12%
Reduced Customer Abrasion
4.8*
Kleo's Sol
Kleo's Sol is an established brand focused on wellness and self-care products and services. To elevate its online presence, I collaborated with the brand to revamp its e-commerce platform, ensuring it better reflects the brand identity and provides a seamless user experience. The redesigned platform enables customers to browse and purchase merchandise effortlessly, as well as book services, creating a comprehensive digital experience that aligns with Kleo's Sol’s mission.
Conversion Rate
20%
Reduced Customer Abrasion
95%
Optimizing a Corporate Intranet
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Increased Website Traffic
35%
Reduced Customer Abrasion
95%
Kleo's Sol
Kleo's Sol is an established brand focused on wellness and self-care products and services. To elevate its online presence, I collaborated with the brand to revamp its e-commerce platform, ensuring it better reflects the brand identity and provides a seamless user experience. The redesigned platform enables customers to browse and purchase merchandise effortlessly, as well as book services, creating a comprehensive digital experience that aligns with Kleo's Sol’s mission.
Conversion Rate
20%
Reduced Customer Abrasion
95%
Project Manager and Web designer with an expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently works as
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
at Elevance Health
Project Manager and Web designer with an expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently works as
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
at Elevance Health
Project Manager and Web designer with an expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
5 years
5 years
5 years
5 years
5 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently works as
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
Subject Matter Expert
at Elevance Health
"Her expertise, collaborative nature, and unwavering dedication to both team and individual goals make her an exceptional candidate for any position."
"Her integrity, professionalism, and passion for her work are evident in everything she does."
"Her ability to translate complex concepts into actionable insights has been instrumental in driving our team's progress and achieving our strategic objectives."
"Her expertise, collaborative nature, and unwavering dedication to both team and individual goals make her an exceptional candidate for any position."
"Her integrity, professionalism, and passion for her work are evident in everything she does."
"Her ability to translate complex concepts into actionable insights has been instrumental in driving our team's progress and achieving our strategic objectives."
"Her expertise, collaborative nature, and unwavering dedication to both team and individual goals make her an exceptional candidate for any position."
"Her integrity, professionalism, and passion for her work are evident in everything she does."
"Her ability to translate complex concepts into actionable insights has been instrumental in driving our team's progress and achieving our strategic objectives."