Case Study Overview: Kleo's Sol E-commerce Platform Redesign


Role and Contributions: As Project Manager and UX Designer, I led the end-to-end e-commerce redesign, from initial research and strategy to final implementation. My responsibilities included mapping the user journey, refining the visual design to match Kleo's Sol’s brand, and optimizing the checkout experience to reduce friction and enhance conversion rates.

Objective: To redesign the Kleo's Sol e-commerce platform with a focus on brand alignment, ease of navigation, and a smooth checkout process. The goal was to ensure customers could explore all offerings, sign up for services, and purchase merchandise in an intuitive and engaging way.

Competitive Analysis:

  • Researched competing wellness brands’ e-commerce platforms to identify best practices and potential enhancements for Kleo's Sol.

  • Used insights to create a platform that uniquely positions Kleo's Sol, focusing on its wellness expertise and user-centered approach.

Brand Identity Integration:

  • Refined the platform’s visual style to reflect Kleo's Sol’s holistic, calming, and welcoming brand identity.

  • Ensured consistency across product pages, service sign-ups, and checkout by incorporating cohesive design elements, colors, and typography.

User Journey Mapping & Pain Points:

  • Pain Points Identified:

    • Complicated navigation, causing users to miss available services or merchandise.

    • Frustrations with the multi-step, cumbersome checkout process.

  • Solutions Implemented:

    • Designed a simplified site structure with clear categories for products and services, allowing users to easily find and book services or purchase items.

    • Streamlined checkout process with fewer steps, transparent pricing, and progress indicators to improve user confidence and reduce cart abandonment.

Prototyping & Usability Testing:

  • Created interactive prototypes to test the platform’s new design and functionality.

  • Conducted usability testing with a sample of Kleo’s Sol’s customers to gather feedback on navigation, service sign-up, and checkout experience, resulting in adjustments to improve overall user satisfaction.

KPIs & Outcomes:

  • Measured metrics such as checkout completion rate, time spent on service pages, and user satisfaction scores to evaluate the redesign’s success.

  • Key outcomes included a 20% increase in completed checkouts, a higher rate of service sign-ups, and positive feedback regarding the platform's updated look and ease of use.

Conclusion: The Kleo's Sol redesign highlights my ability to blend project management skills with user-centered design to transform a brand’s digital presence. This project allowed me to apply strategic thinking and design expertise to create a platform that not only enhances the customer experience but also aligns with Kleo's Sol’s mission of promoting wellness and self-care through an accessible, engaging online experience.