Title

Boy George – Autism Awareness Brand

Role

As Project Manager and UX Designer, I guided the Boy George brand development from concept to launch, including research, branding, and online presence. I focused on creating an accessible, welcoming user experience and an engaging digital platform that supports the mission of spreading autism awareness.

CONCLUSION

The Boy George case study demonstrates my ability to build a cause-driven brand that balances emotional resonance with functional, user-centered design. Through strategic project management and thoughtful UX design, I contributed to Boy George's mission of raising autism awareness and creating a supportive community platform.

BOY GEORGE

OBJECTIVE: To design and develop a responsive e-commerce website for Boy George, an autism awareness brand that combines advocacy and commerce. The website will serve as a platform to sell branded merchandise while also providing valuable information about autism to educate and empower visitors. The design will prioritize accessibility, user-friendliness, and responsiveness across devices, ensuring an inclusive experience that aligns with the brand's mission of raising awareness and fostering understanding of autism.

DELIVERABLES

Low Fidelity E-Commerce Website

A low fidelity website outline optimized for desktop and mobile devices to ensure a seamless browsing and purchasing experience.

Educational Resource Hub

A dedicated section for autism-related resources, including articles and guides presented in a digestible and relatable format.

Blog or Content Platform

Analytics Dashboard

A comprehensive analytics tool to track user behavior, sales performance, and engagement with educational content to refine the platform over time.

Merchandise Storefront

A visually appealing and intuitive product page that properly showcases stylish autism awareness merchandise with clear categories and filters for easy shopping.

Simplified Checkout Process

A streamlined, user-friendly checkout system offering multiple payment methods (credit cards, PayPal, etc.) to reduce cart abandonment.

Social Media Presence

Provide a visually appealing Instagram presence (as this will be the main social media used by the brand).

Marketing Assets

Custom email templates and promotional banners to support marketing campaigns and reinforce the brand’s mission.

Brand Storytelling Page

A page highlighting the brand’s mission, values, and authentic commitment to autism awareness, building trust and connection with visitors.

Market Research and Analysis: Understand the competitive landscape and target audience.

Create customer personas to represent the audience.
User Journey Mapping
Identify Pain Points

Inclusive Branding Elements

Visual and textual branding that reflects inclusivity and the brand’s commitment to autism awareness, ensuring consistency across the website.

USER PERSONA

"I want to support brands that truly care about autism awareness—not just sell products, but also provide resources that help people like me make a difference in our communities." - Emily Carter

Emily Carter, 32, is a married mother of 2 living in Austin, Texas as a middle school special education teacher making $55,000 a year. She is a very empathetic, patient, socially conscious and since one of her children does have autism and she values advocating for inclusivity, community awareness, and education. Her hobbies include blogging about parenting and special needs education, DIY crafts, volunteering at local autism support groups. She is pretty tech savvy as she regularly uses social media, shops online, and researches teaching tools/resources. Her goals are to purchase high-quality meaningful merchandise that supports autism awareness advocacy, find a reliable source of information about autism to share with her community, and support a brand that aligns with her values while contributing to a meaningful cause. Frustrations lie with overly complicated checkout processes, lack of diversity and inclusivity, and brands that are not authentic in their support for autism awareness.

In summary Emily Carter is a compassionate educator and parent driven by a desire to support autism awareness. She seeks an e-commerce platform that offers high-quality products and reliable information in an inclusive an accessible format, enabling her to make a meaningful impact in her community.